What is financial planning and what does it involve?
The financial planning process is simply the conscious arrangement of a company’s money strategy – and this happens on many levels. It’s not just about balancing the monthly budget or
Knowledge Base
Gross margin – the key to real profitability for startups at series C stage
In the early stages of a startup’s development, growth and customer acquisition take center stage. However, by the time you reach series C, investor priorities shift — they’re no longer
CAC Payback Period – How Much Does Your Growth Cost? A Key Metric for Series B
What is CAC Payback Period? CAC Payback Period is one of the most important metrics for measuring startup growth efficiency – especially during Series B, when your company enters the
Who is a Fractional CFO?
1. Fractional CFO, or Fractional Chief Financial Officer – who is that? When you hear the term Chief Financial Officer, you probably don’t stop to think who that is –
Cap Table – What It Is and Why You Should Care About It
If you’re building a startup, sooner or later you’ll come across the term “cap table.” What is a cap table? It’s simply a spreadsheet showing who owns how many shares
Net MRR Retention – Do Your Customers Want to Stay? A Key Metric at Series A Stage
At the pre-seed and seed stages, cash and runway were the most important. But as your startup approaches Series A, investors begin to ask a different question: Do your customers want
Runway – How Many Months Can Your Startup Survive? A Key Metric for Pre-Seed and Seed Stages
Do you know how many months your startup can operate without raising another funding round? If not, it’s time to understand one of the most important financial metrics for early-stage startups:
The most important financial metric for each round of startup funding
Discover the 5 financial metrics every startup should track depending on their stage of funding: runway, CAC payback, Net MRR retention, gross margin, and the ‘Rule of 40’. Straight to
How to Organize Finances in a Small Service Business? A Practical Guide
Let’s start by outlining the playing field: we’re dealing with service companies generating annual revenues of several million PLN, struggling with financial disorder. These are sizable businesses seeking advanced financial
How to Find an Investor and Increase Investments: A Founder’s Perspective on Start-Up
Financing Finding the right investor and increasing investment in your start-up is both a challenge and an art. While there are many technical elements involved in pitching, valuation, and negotiation,